DNI Corp.

PIAS Member DNI Corp Gains 7,500+ Labor Hours in 6 Months with Veryable, Significantly Reducing Labor as a Constraint

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"What I love about the platform is that I can log in this afternoon, post ops to my labor pool, and have those operators in the next morning"

-Chuck Cairatti, Director of Operations at DNI Corp

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Background

Based in Nashville, TN, DNI Corp specializes in targeted marketing solutions across industries such as education, healthcare, insurance, public utilities, and financial services. Their offerings include direct mail, fulfillment, and critical customer communications — from statement processing and billing to regulatory notices and other essential mailings. With a customer-centric approach, DNI takes pride in delivering comprehensive, end-to-end marketing solutions.

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For over 40 years, DNI has served more than 2,000 customers by seamlessly integrating people, processes, and technology. Investments in high-volume printing technology and an efficient USPS drop-ship process have helped shorten lead times, but scaling the third pillar — people — became crucial to elevate their omnichannel service offering even further.

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Security and speed are paramount for mailing critical client communications and executing targeted marketing campaigns. When DNI secured a contract to mail over one million units for a nationally recognized insurance provider, they recognized the need to rethink how they scaled their labor capacity to maintain the on-time delivery and lead times their customers expect.

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Traditionally, DNI relied on family, friends, and community networks to supplement labor during peak demand. After meeting the Veryable team at a PIAS event, they discovered a more strategic capacity-planning solution that could enable them to take on larger projects while maintaining their high standards of delivery.

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Solutions

Within just three weeks of using Veryable, DNI filled more than 125 Ops. This instant access to flexible capacity enabled them to complete the million-unit contract on schedule — with zero cost to scale. Today, with a reliable, on-demand labor pool, DNI is positioned to take on any project, solidifying its reputation as a market leader in direct mail services.

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DNI continues to leverage its Veryable Labor Pool to manage fluctuating customer demands for kitting, pick/pack, rework, and forklift operations.

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“During our morning production meetings, we review orders with the most immediate due dates first. If I see a risk of falling behind, I log onto the Veryable platform, post Ops to my labor pool, and have operators ready to go the next morning. The speed at which I can respond to changes in demand allows me to be proactive rather than reactive with my labor planning.”

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Results

• Additional labor hours: over 7,500

• Attendance rate: 96%+

• Average Op posting lead time: 21 hours

• Minimum weekly usage: under 150 hours

• Maximum weekly usage: over 500 hours