ShineOn

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ShineOn Boosts Agility and Gains a Competitive Edge With On-Demand Labor

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In the fast-paced world of custom, print-on-demand jewelry, agility and efficiency aren't just goals—they're necessities. ShineOn, a company that empowers its customers to become entrepreneurs by selling personalized jewelry products, knows this firsthand. With order volumes surging around major holidays like Christmas, Valentine’s Day, Mother’s Day, and Father’s Day, ShineOn faces a recurring challenge: scaling production rapidly without compromising quality or ballooning costs.

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As Chief of Staff Russ Iddings explains, “We wish customers were buying gifts all year round, but of course, we've got major holidays where we really do have a crunch. And for us, it's not economical to keep labor around full-time year-round.”

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To solve this problem, ShineOn turned to Veryable, an on-demand labor marketplace that enables manufacturers to scale daily with flexibility and speed—without the overhead of traditional staffing models.

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Real-Time Labor Flexibility for a Dynamic Workflow

ShineOn operates with tight shipping deadlines—between one to three business days for stocked “pick” products and three to five days for made-to-order pieces. Order drops occur twice daily, often at midnight, and the company must be ready to ramp production accordingly. With Veryable, ShineOn can align labor precisely with the timing and volume of incoming orders.

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“We're having the chance to adjust that labor volume based on the order we see coming in in the recent twelve hours,” says Iddings. “If we don't have someone there to fulfill the order, then it takes longer to get out—and the longer it takes, the less likely we are to have a repeat customer. Every hour counts.”

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Veryable’s platform allowed ShineOn to build a flexible labor pool—an extension of their team that could be scaled up or down in real time. This model gave them the ability to manage labor based on actual demand, not forecasts, and to retain a lean full-time workforce without sacrificing responsiveness.

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“Right now we have a full-time headcount that I keep at a lower end of scale, but the reason for that is because I have [Veryable] in my back pocket. If I need extra help, I can pull that lever instead of burning out my core team.”

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A Better Workforce, On Demand

In addition to the platform’s scalability, Iddings praised the quality of workers they sourced through Veryable.

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“You guys again have done a great job for us to really bring back the quality of the workforce—people that not only want to be here, but have a work ethic of, ‘When I'm here, I'm working.’ I get my stuff done, I get out. That’s the kind of ethic we appreciate.”

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Some temporary workers even outperformed full-time staff, prompting ShineOn to raise the bar across the board.

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“What’s really good is that some of the Veryable operators coming in are passing up the performance rate of our full-time people. That’s what I love. They demonstrate that not only can the goal be met, but exceeded.”

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This repeatable access to high-performing labor helped ShineOn optimize output without sacrificing quality—even as order volumes spiked unexpectedly.

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Eliminating Overtime and Boosting Team Morale

Before partnering with Veryable, ShineOn’s Q4 overtime expenses had reached approximately $350,000. After fully implementing the platform into their seasonal strategy, they reduced that number to just $30,000—a near 300% savings on overtime alone.

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“We've reduced that cost tremendously,” says Iddings. “There are certain times of the year people appreciate a little overtime. But when folks are working sixteen, twenty, even twenty-four hours of overtime weekly on top of regular shifts, our bigger concerns are safety, transportation, and rest.”

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Veryable not only helped cut costs, but also improved employee well-being and morale by reducing the strain on ShineOn’s core team. It turned labor from a pain point into a strategic advantage.

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Mitigating Risk When Launching New Products

New product launches bring inherent uncertainty. ShineOn recently introduced a new acrylic product category, and the team anticipated a sales boom—but couldn’t predict the scale.

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“Got a couple more full-time just in case,” Iddings says, “but what we're gonna rely on is using the Veryable service. If we see an additional 500 to 1,000 orders per day—or maybe even 1,500—our goal is fulfilling those with the temporary pool. Because we don’t know how that market will respond yet, and having that flexibility is what it's all about.”

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Veryable allowed ShineOn to launch the new line without hiring excess full-time staff or overextending their existing team. They could wait and scale as the data came in—de-risking the process while staying agile.

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Cutting Costs, Growing Sales, and Gaining a Competitive Edge

Overall, the operational efficiency unlocked by Veryable has been a game-changer for ShineOn. Iddings estimates a 10% to 15% decrease in total labor costs compared to prior years using multiple traditional staffing agencies.

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“We do have an advantage, I’ll say. And we really ship to our competitors because we have this hidden gem in our back pocket.”

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From cost savings and workforce quality to reduced burnout and launch readiness, ShineOn’s collaboration with Veryable demonstrates how flexible labor can drive lasting value. It’s not just a temporary fix; it’s a long-term strategy for operational excellence.

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Results at a Glance

• Overtime cost reduction: ~$350,000 → ~$30,000 (Q4 savings)

• Total labor cost reduction: 10–15%

• Morale boost: Lower burnout and improved safety

• Fulfillment agility: Ability to respond to order volume within 12 hours

• Product launch readiness: Confidently scaled new acrylic line without excess FTE hiring

• Repeat labor pool: High-quality operators who return and outperform expectations